Device fingerprinting is a technology that allows marketers to track users, thus providing a more detailed picture of their buying behaviour. It is not a foolproof solution, but it can help stop fraud in its tracks.

What is device fingerprinting used for?

A device fingerprint is a unique identifier created by combining a user’s browser, operating system and language setting. This information can be used to provide a more targeted ad experience.

There are several different ways to do it. For example, you can use Javascript to collect data about a user’s screen resolution.

Other solutions include combining this data with an IP address, browser brand and language. These can be combined to create a more accurate fingerprint. However, device fingerprinting isn’t as easy to implement as you might think.

There are also a number of techniques that can be used to prevent device fingerprinting. You can also install anti-fingerprinting software, change your browser’s IP address, or block the usage of a VPN.

While these measures aren’t foolproof, they can greatly reduce the chances of your site being tapped into. But the biggest challenge is making sure your users don’t use the wrong browsers to browse the internet.

The most basic method is to ensure that your users are logged in when they visit your site. Another approach is to install a tracking code to collect the appropriate user parameters.

The most important “moments” are the new user account creation and existing user login. Also, the most sophisticated measures will include using advanced technology to hide user trails.