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Ecommerce Best Practices

Cheap Glasses Ecommerce Store website design, content, navigation and the PDP (Product Detail Page) work in tandem to create the seamless ecommerce experiences that shoppers crave. Optimizing these pages can improve customer retention and grow revenue.

Customers can’t touch, feel or try on your products before they buy, so a well-designed product page helps shoppers feel confident in their purchase decisions. A well-designed PDP should be neither overly simple nor stuffed with information; it should strike a balance between clarity and conciseness to maximize conversions.

Overcoming Challenges: Ensuring Accuracy and Realism in AR Try-Ons

Crisp, high-resolution hero product shots immediately capture consumers’ attention. They help shoppers envision how products solve their problems and improve their lives (Jobs to Be Done framework). Additionally, using lifestyle or inspirational visuals on a home page can improve average order value (AOV) by encouraging consumers to shop the entire room, look or routine depicted. A carousel is another great way to showcase multiple items in one place.

Adding clear, visible and easily accessible shipping costs on the product page can reduce cart abandonment. This can also inspire shoppers to add additional items to their carts in order to reach free-shipping thresholds. Lastly, displaying a clear and fair return policy on the product page can build trust with new and returning shoppers.

Providing clear, intuitive and user-friendly navigation is essential for ecommerce websites. A common UX mistake is to make header menus too big and obscure important site elements. To avoid this, consider setting a hover delay for the header area to ensure that visitors don’t accidentally trigger and use the drop-down menu.

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